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Ozimek says that this kind of price discrimination will be “creepy, invasive, and unfair” — but it will at the same time result in superior products. He doesn’t mention this, but the obvious place for this kind of price discrimination is newspaper paywalls. The FT already does it: there’s no real list price for an FT subscription, and the paper basically just charges whatever it thinks it can get away with, given what it knows about you.
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